Card members can enjoy access to american express® presales and events See events
A Country Legend Rocks NYC. How do you give die-hard fans a truly intimate view of somebody as well-known as Tim McGraw? For the 2014 American Express UNSTAGED show at New York City’s Hammerstein Ballroom, director Bennett Miller had an idea: start the show even before McGraw hits the stage. Read More
How do you give die-hard fans a truly intimate view of somebody as well-known as Tim McGraw? For the 2014 American Express UNSTAGED show at New York City’s Hammerstein Ballroom, director Bennett Miller had an idea: start the show even before McGraw hits the stage.
Prior to the performance, Miller went to Tennessee to film McGraw in his element. The resulting short films gave fans an intimate look into his life and the stories behind his songs. The films helped build excitement leading up to the live show. Then, to kick off the night when it finally came, fans got a raw, unscripted look at the star preparing for the show in the moments leading up to the live performance.
The live concert was timed to the release date of Tim’s newest album, Sundown Heaven Town. Tim introduced the crowd to some new favorites that night, including “Shotgun Rider” and “Meanwhile Back at Mama’s.” And those watching from home could choose their viewing experiences by switching between the director’s stream and alternate cameras. Fans could even vote online to tell Tim what they wanted to hear for an encore.
No matter where they watched it from — live in NYC or streaming on Vevo or YouTube — Tim’s fans won’t forget that show anytime soon. It was just one of those nights.
